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Thu, Nov. 29th, 2007, 02:06 pm

Any independent musician marketing themselves in a serious way should read this guy's blog:


And his free ebook:


What is prompting me to write this is this particular post:


It is basically a brief article about the economics of endless supply in how it relates to music online. It is a concept anyone serious about selling music should take seriously.

There may have been a time where you would press a thousand copies of a CD, give away a couple of hundred as promos, and try and sell the other eight hundred. Now, you can press a thousand, give away a million, and still sell the thousand.

The death of scarcity makes a nonsense of the notion of the ‘lost sale’. If someone would never have bought your music in the first place, but acquires the music through some other means (perhaps as a recipient of one of those million promotional copies), you haven’t “lost a sale”, you’ve gained a listener. More importantly, you’ve gained attention

I get so tired of hearing independent labels or musicians crying about how it is unfair that piracy is killing their business. This idea of downloading killing the business is absurd. This whole downloading phenomenon is not going away, and that's good! This idea of every download being a lost sale has always been a load of horse shit. This guy's blog and ebook are exceptional sources of ideas and information on how to deal with this changing business climate.

Thu, Nov. 29th, 2007 07:36 pm (UTC)

Nigel Ayers (Nocturnal Emissions) made similar post in his myspace blog about the tape scene in the 80's versus the download scene now. He talked about how its still about trying to circumvent the capitalist side of the music industry. But people still like to have "things". Like a CD or tape or LP makes the listening experience more valid.

Made me wonder about how the CD is pretty much a dead medium now. Radiohead pretty well proved that with this new album's release. I'm wondering if I'm going to keep doing CDrs, or move to digital downloads. I've also pretty well decided that with the music I'm making, LPs would be a pretty effective route to go, too, since vinyl is still maintaining its collectability. It seems much more effective, as a profit-oriented venture, to make 300-500 copies of an LP, include a CD so people can rip it to their iPods, and sell it for $15.

Welcome to the economics of the independent artist.

Thu, Nov. 29th, 2007 07:39 pm (UTC)

I also like the idea of printing vinyl and may consider that option of future releases. I hear the popularity of vinyl has gone way up recently.

Thu, Nov. 29th, 2007 09:43 pm (UTC)

You are a great voice of reason on this topic. Example: I've gotten about a dozen of my friends into The Mars Volta, a band about which I am fanatical, who might have never listened to them otherwise, by burning them their first full-length album. Because of these sales they "lost," several of these people have went to see their shoes, bought merchandise, and even bought CD's. Interesting that a "lost sale" can generate sales that otherwise wouldn't have occurred.